Ford Performance

Speed Therapy

Agency: GTB


Recently, Ford Performance took a group of average drivers struggling with stress and the juggling act of work and family to the racetrack, where they were partnered with professional stunt drivers, such as Chrystal Hooks.
With her advice and help, these drivers “burned rubber” and their stress away through a racetrack simulation. Accelerating through the straightaway, drifting across the lanes and putting their stress on hold while focusing on the road ahead helped these drivers find a way to smile behind the wheel in a powerful way.
For everyday drivers, preparing to drive in the right mental state as well as in a performance vehicle shows potential for improving a person’s physical and mental health behind the wheel. We are using speed therapy to show how a great vehicle and mindfulness add to a driver’s well-being inside and out.

This professional campaign titled 'Speed Therapy' was published in United States in October, 2018. It was created for the brand: Ford Performance, by ad agency: GTB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: GTB, Detroit, USA
Executive Creative Director: Stuart O’Neil
Creative Director: Paul Kelley
Copywriter: Christina Kallery
Agency Producer: Christian Colasuonno
Production Company: The Work
Director: Christopher Gruse
Editorial: Cutters
Edit: Matt Walsh
Photographer: Roy Ritchie


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