Description
Ford's advertising campaign for the Ecuadorian market focuses on the concept of "Pon a rodar tus utilidades" highlighting how the brand can help people maximize the value of their money by offering reliable and efficient vehicles. To convey this message in a memorable and entertaining way, the campaign features two iconic figures from American currency: Abraham Lincoln and George Washington, driving a Ford car.
The idea is to show these historical figures, representing the value of money, enjoying the freedom and versatility offered by a Ford vehicle. Dynamic and colorful images will be used to depict Lincoln and Washington enjoying the journey in different models of Ford cars, emphasizing the quality, safety, and technology offered by the brand.
This professional campaign titled 'Pon a rodar tus utilidades' was published in Ecuador in March, 2024. It was created for the brands: Ford and Ford Performance, by ad agency: BBA Ecuador. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive and Transport industries and contains 3 media assets. It was submitted about 1 month ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Account Director: Paola Frías
Account Executive: Romina Zambrano
Creative Director: Luis Barrera
Creative Writing: Paula Rivadeneira
Creative Writing: Samuel Llantuy
Graphic Designer: Iván Terán
Graphic Designer: Iván López
Graphic Designer: Carlos Rivas
