In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons".
This professional campaign titled 'Speed lessons by Novac Djokovic The mash, Speed lessons ...' was published in Germany in March, 2009. It was created for the brand: Head, by ad agency: Aimaq Rapp Stolle. This Digital medium campaign is related to the Recreation, Leisure industry and contains 5 media assets. It was submitted over 14 years ago.