Sagres Bohemia

Special Six Pack

Agency: JWT


Sagres Bohemia is a gastronomic craft beer.
It's three varieties make the perfect pairing with different meals and a good gather around the table.
With this in mind we made a special six pack that carries the beer and sets the table. This handcrafted pack can easily turn into a set of kitchenware ready to prepare and serve food.
A limited edition was sent to the 2016 Portuguese Michelin awarded chefs and some of the finest restaurants. Now, more are in the making for in-store promotion. So that everyone can have its own.

This professional campaign titled 'Special Six Pack' was published in Portugal in April, 2017. It was created for the brand: Sagres Bohemia, by ad agency: JWT. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 7 media assets. It was submitted about 7 years ago.


Advertising Agency: JWT, Lisboa, Portugal


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