Every year, Mercedes-Benz Trucks Poland prepares one of its trucks as a demonstration car (Show Truck) which is presented at motoring events. An independent polish ad agency – Grandes Kochonos Digital has decided to rearrange the exterior of the car in a futuristic-cosmic convention, highlighting the technological advancement of the Mercedes-Benz Actros. The starting point for the artist involved in the project – Alek Morawski aka Lis Kula – was the name of the cabin – Giga Space. "The great beasts in space" created by the artist symbolize not only the space of the car, but also the power that it hides under its hood. The whole project was made using spray paint (as a primer) and acrylic based markers (for details).
This professional campaign titled 'SpaceTruck' was published in Poland in September, 2017. It was created for the brand: Mercedes, by ad agency: Grandes Kochonos Digital. This Design medium campaign is related to the Automotive industry and contains 7 media assets. It was submitted about 5 years ago.
Advertising Agency: Grandes Kochonos Digital, Warsaw, Poland
Director / Art Director: Mateusz Reiss
Illustrator / Photographer: Alek Morawski, Lis Kula
Account Manager: Krzysztof Żukowski
DP: Mariusz Sieńko