Description
This campaign was created for El Ojo de Iberoamérica, the brief was for Crayola.
The Day of Pride is celebrated all around the world. And in many cities they express themselves through art in the streets. But this is illegal so, their messages ends up being erased.
How could Crayola support their fight in a way their messages last longer?
It was awarded shortlist in Ojo de Iberoamérica 2021.
This student campaign titled 'SPACES OF PRIDE ' was published in Argentina in June, 2024. It was created for the brand: Crayola, by ad school: Brother Ad School. This Digital, OOH Outdoor, and Print media campaign is related to the Other industry and contains 2 media assets. It was submitted 11 months ago.
Credits
Advertising Agency: Brother Ad School, Buenos Aires, Argentina.
Copywriters: Lola Vázquez, Sacha Perezyk
Art Directors: Agustín Trotta, Benjamín Conde.
