Source code monkeys

Agency: Y&R


The brief: Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience – programmers.
The insight: We decided to speak to programmers in the language they understand best – programming and source codes, and in a place only they visit – site source code pages.
The solution: We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs.

This professional campaign titled 'Source code monkeys' was published in Israel in July, 2010. It was created for the brand: Y&R, by ad agency: Y&R. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay

Executive Interactive Director: Guy Poreh

Creative Directors: Roy Cohen, Sagi Blumberg
Interactive Studio Manager: Lena Feldman
Designers: Nadav Hauptman, Roee Malul
Project Manager: Amichay Katan


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.