ADVERTISING

Skol

Soundspot

Agency: Saatchi & Saatchi

Description

The app enables discovering, sharing and creating sound identities for locations. Users simply drop a song on a specific place on the map and anyone with the app can listen to it. People can choose from over 30 million songs from Deezer’s library, and tag it to any place in the city. Sharing with others what they are listening at a location like a street, an art gallery, a graffiti on the wall, or a moment like a friend's party. In the future, this app will reveal the musical map of cities and areas.
General Creative Directors: Fabio Fernandes, Eduardo Lima
Designer: Fabiano Higashi
Information Architecture: Ricardo Grego
Technology: Jefferson Russo, Caio Franchi
Project Director: Aline Veríssimo
Digital Production: Hive
Music: Deezer

This professional campaign titled 'Soundspot' was published in Brazil in July, 2014. It was created for the brand: Skol, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 8 years ago.

Credits

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Director: Theo Rocha
Art Director: Harrison Santos
Copywriter: Adriana Leite
Project Managers: Rafael Motta, Fernanda Kochi, Luiz Ortega, Mariana Gilioli
Planning: José Porto, Guilherme Pasculli, Felipe Santini, Livia Pinheiro
Account Supervisors: Marcello Penna, Carmen Rodriguez, Ricardo Forli, Rafael Cappelli, Marcela Paiva, Barbara Gomes
Media Team: Lica Bueno, Fabio Freitas, Sandro Cachiello, André Cais, Bruno Storace, Thais Gallucci, Caroline Pascuinelli
Content partnership: Vice

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