Samsung Electronics

Soundbar Cinema

Agency: JMWGolin

Soundbar Cinema listeners

Soundbar Cinema blindfolds

The Samsung Soundbar


Bad sound can destroy a good movie. To demonstrate the power of sound for the total movie experience Samsung Sweden invited local customers in Stockholm to a unique sound only “cinema” experience, the Samsung Soundbar Cinema. At the boutique Cinema Capitol in central Stockholm people came for a free Halloween screening of the movie Dracula.

But, when the popcorn had been served and people were about the find their seats staffers handed out blindfolds. No movie was shown, instead people were asked to lean back, relax and listen to the power of a great scary movie through sound. The entire room had been equipped with new Samsung Soundbar sound systems creating a premium high quality sound experience no matter where you were seated.

This professional campaign titled 'Soundbar Cinema' was published in Sweden in November, 2021. It was created for the brand: Samsung Electronics, by ad agency: JMWGolin. This Ambient and Experiential media campaign is related to the Electronic Devices industry and contains 3 media assets. It was submitted over 1 year ago by Creative Director: Samuel Garlöv of JMWGolin.


Client: Samsung, Sweden
Agency: JMWGolin, Stockholm, Sweden
Creative Director: Samuel Garlöv
Executive Creative Director: Joakim Karlsson
PR-specialist: Andreas Zannin
PR-specialist: Lova Schöldsten-Hjertberg
PR-specialist: Mimmi Johansson Bäckström
Art Director: Filip Lindquist
Account Director: Louise Leo


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