Today the Royal Air Force is launching a new campaign to boost recruitment for intelligence roles working with foreign languages. To help find prospective candidates, WCRS has developed ‘Sound Skills’, an online test that lives on the RAF website, designed to assess users’ selective auditory attention (selective hearing). The test asks people to listen to different scenarios and asks the player a question relating to what they heard. The scenarios, which use binaural sound to create an immersive 3D experience through a standard pair of headphones, have been carefully designed to evaluate whether people have the skills required to excel in the role and get increasingly difficult as the test goes on.
This professional campaign titled 'Sound skills' was published in United Kingdom in January, 2017. It was created for the brand: Royal Air Force, by ad agency: WCRS. This Digital medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 7 years ago.
Advertising Agency: WCRS, London, UK
Creative Director: Ben Long
Creatives: Jason Keet, James Hodson
Agency Producer: Alex Honnor
Digital Project Director: Sam Child
Account Handling: Will Lever, Laura Hale, Lawrence Beatt
Planning: Olivia Stubbings, Matt Rhodes
Agency Designers: Darren O’Donoghue, Craig Townsend
Director of Technology: David Gordon
Creative Technologists: Gon Fernandez
Media Agency: MEC, Carat
Sound Design: Steve Lane at GCRS