This is the first rider-centric creative from SoulCycle, featuring a group of long-standing riders throughout the creative. This campaign is inspired by and seeks to bring to life the arc of a SoulCycle class, designed to induce mental shifts and transformation through the trifecta of message, intensity, and reward.
This professional campaign titled 'Mind Altering Fitness' was published in United States in May, 2021. It was created for the brand: SoulCycle, by ad agency: Mrs&Mr. This Integrated medium campaign is related to the Recreation, Leisure and Sports industries and contains 5 media assets. It was submitted almost 3 years ago.
Advertising Agency: Mrs&Mr, USA