Some values belong in the bin. Others don't

Agency: Uncle Grey


The World Cup has been filled with controversial attitudes and statements by FIFA. Showcasing the true nature of an organization (and not least their president) that is both out of touch with modern values but also makes it impossible for teams and fans to express their opinions.

In truth they are repressing freedom of speech and target inclusion and the opportunity to display solidarity with people of different genders and sexual identities.

And one person specifically has become the symbol of this hypocrisy – FIFA President, Gianni Infantino.
At Vipp we want to promote free speech and the right of self-expression. So, it was time to leverage our most ionic product to bring our point across. The bin.

Kasper Egelund, CEO, Vipp said: "We can see how values are getting tested as part of this World Cup and we don’t believe that people’s opportunity to express how they feel about it should be suppressed."
Lars Samuelsen, Creative Chairman & CSO, Uncle Grey said: "The cultural conversation and controversy that is happening as part of this World Cup provides an opportunity for Vipp to tell the world about what they believe in."

The campaign featured in the two largest newspapers (Berlingske Tidende and Politiken) and was picked up by news on TV by the largest TV-station in DK.

This professional campaign titled 'Some values belong in the bin. Others don't' was published in Denmark in December, 2022. It was created for the brand: Vipp, by ad agency: Uncle Grey. This Print medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted about 1 year ago.


Uncle Grey
Lars Dyhr, Executive Creative Director, Design
Lars Samuelsen, Creative Chairman
Charlotte Porsager, Chief Operating Officer

Kasper Egelund, CEO
Christina Hinding, Communication & Concept Manager
Michall Cadovius


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