Some values belong in the bin. Others don't

The World Cup has been filled with controversial attitudes and statements by FIFA. Showcasing the true nature of an organization (and not least their president) that is both out of touch with modern values but also makes it impossible for teams and fans to express their opinions.

In truth they are repressing freedom of speech and target inclusion and the opportunity to display solidarity with people of different genders and sexual identities.

And one person specifically has become the symbol of this hypocrisy – FIFA President, Gianni Infantino.
At Vipp we want to promote free speech and the right of self-expression. So, it was time to leverage our most ionic product to bring our point across. The bin.

Kasper Egelund, CEO, Vipp said: "We can see how values are getting tested as part of this World Cup and we don’t believe that people’s opportunity to express how they feel about it should be suppressed."
Lars Samuelsen, Creative Chairman & CSO, Uncle Grey said: "The cultural conversation and controversy that is happening as part of this World Cup provides an opportunity for Vipp to tell the world about what they believe in."

The campaign featured in the two largest newspapers (Berlingske Tidende and Politiken) and was picked up by news on TV by the largest TV-station in DK.