The concept is based on an old known story from our childhood: Three Little Pigs story , when one of them built his house from hay and another from sand and they both ended up losing their houses due to a wind storm. That's how we connected the story to our product offering [Housing Loan] we believe when you spend your money on rent, it's like throwing money away and at the end of the day, it’s not actually your house!
Hurry up and apply for a house loan from Jordan Commercial Bank to own a brick-solid home that lasts under your property forever... The loan, is as if you're paying rent, however with the house belonging to you.
This professional campaign titled 'Solid Investment' was published in Jordan in February, 2019. It was created for the brand: Jordan Commercial Bank, by ad agency: Cheil. This Print medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 3 years ago.
Advertising Agency: Cheil Worldwide, Amman, Jordan
Creative Director: Shireen Nababteh
Art Director: Mohd Barbar
Copywriter: Sahar Atrees
Additional Credits: Damian Balmaceda