Soframycin x Mumbai Indians | Women's Day

This season, Soframycin partnered with Mumbai Indians in the Women’s Premier League, a collaboration that aligned with International Women’s Day. It offered the perfect platform to spotlight the resilience, courage, and spirit of women who continue to redefine strength, both on and off the field.

Through this campaign, we challenged age-old stereotypes that paint women as only soft, sensitive, or nurturing. While those qualities are real and admirable, we chose to highlight the other side of the story, the fierce, fearless side. Because women are "caring hi nahi, daring bhi." They lead with empathy, but they also fight with unmatched grit. They break barriers, hold their ground, and uplift others, all while staying true to their compassionate core.

In a world where female athletes still battle for recognition, resources, and respect, this campaign aimed to amplify their voices and honor their journey. By celebrating their dual strength of being gentle and bold — Soframycin reinforced its belief that true power lies in balance.