Description
For 30 years, Sofia International Film Festival has been one of the key cultural forces shaping the city. What started as a film event gradually became a platform that introduced generations of audiences to world cinema, new perspectives, and different cultures. Over three decades, the festival has helped transform Sofia’s cultural landscape — making the city more curious, open, and connected to global cinema.
The visual identity for the 30th edition reflects this relationship between the festival and its audience.
The design is built around the shapes of the Sofia Film Fest symbol — the ellipse — reimagined as a series of stylized eyes. These eyes represent the thousands of viewers who have spent the past three decades watching films at the festival, their gaze directed toward the cinema screen as a shared point of attention.
The repetition and layering of these forms suggest the passage of time and the accumulation of experience — years, films, and memories gradually building upon one another and shaping a personal relationship with cinema.
The retro-inspired aesthetic references both the early years of the festival and the visual heritage of film itself, creating a bridge between past and present while celebrating 30 years of cinema in Sofia.
This professional campaign titled 'Sofia Watches Sofia Film Fest' was published on March 10, 2026. It was created for the brand: Sofia Film Fest, by ad agency: proof.. This OOH Outdoor medium campaign contains 1 media asset. It was submitted 4 days ago by creative director: Angel Iskrev of proof..
