Mosquitos Are Jerks

The best moments outside happen when we are fully present, gathered with friends and family, and unplugged from daily stress. The only thing that can ruin those moments? Mosquitoes. TIKI Brand is introducing a new campaign for its Plug & Repel product that says what everyone is thinking: “Mosquitoes Are Jerks.”

The :30 hero personifies mosquitoes through sharp puns, framing them as the worst kind of houseguests: they show up uninvited, bring their friends, and leave a welt in place of a tip.
By simply swapping a bulb in your existing string light with a TIKI Plug & Repel, consumers can protect their outdoor spaces with minimal effort.
The tagline, “Screw Out. Screw In. Screw Mosquitos,” underscores just how easy it is to use the product.
A :15 vignette, “Zero Social Skills,” extends the idea, reinforcing that mosquitoes aren’t just annoying, they’re unwanted.
Developed in partnership with independent agency, Cramer-Krasselt (C-K), the fully integrated campaign builds on a successful platform while evolving it with a bold new animation style designed to break through category clutter.
The national campaign launches today across CTV, social, YouTube, influencer partnerships, retail media, and search, with targeted media in key-mosquito prone markets across the East Coast and Southern United States.