Soda Thoughts

Let’s face it, in 2025 choosing to drink soda is not a simple yes or no decision. We all know that flip-flopping feeling that comes when you want to indulge in a soda, without the guilt or sacrificing taste.

Returning to the Super Bowl for a second year, poppi is kicking off its new brand campaign. Their :60 hero commercial “Soda Thoughts” gives consumers the freedom to love soda again.

Crafted in partnership with poppi’s creative partner VIRTUE Worldwide, the spot playfully unpacks the universal inner struggle around drinking traditional sodas, flipping it on its head by espousing the virtues of this new kind of soda, which provides all the flavor without the baggage.

The Super Bowl commercial is a compilation of five spots. Using dynamic, colorful visuals to reimagine classic soda moments, from a diner to a drive-thru, it shows that enjoying soda doesn’t have to mean compromise.

This concept showcases that all-too-familiar feeling of overthinking, creating a set of witty and fun scenarios that indulge this short-circuit moment of indecision we’ve all experienced.

Gen-Z creators Alix Earle, Jake Shane, and Rob Rausch star in the commercial. Each has worked with the brand in the past.

The hero spot is part of the larger brand campaign of the same name that will continue to roll out throughout 2025. ‘Soda Thoughts’ extends the brand’s mission to revolutionize soda for the next generation, with the spots themselves each playing into the relatability of overthinking - a feeling we all intrinsically understand - even for the decision to have a soda.

The brand campaign consists of six witty ads (including the big game :60) that indulge the short-circuit moment of indecision we’ve all experienced - Girls Night, Diner, Drive Through, Convenience Store, Pool Party and Movie Theatre - which will run across broadcast, digital and social.

These individual :30 vignettes dive deeper into some of the soda scenarios touched on in the Super Bowl spot. One even stars poppi co-founder Allison Ellsworth.

The campaign was directed by one of the industry’s most prolific and sought-after directors Dave Meyers. Dave is known for his work with today’s top artists including Sabrina Carpenter, Kendirk Lamar and Taylor Swift, and in the advertising industry, for the famous Apple iPod Silhouettes Campaign and work with other major global brands.

In 2024, poppi and VIRTUE released the brand’s first-ever Super Bowl commercial - the “Future of Soda” - was the most watched ad of Super Bowl LVIII, reaching 29.1M households (per Samba TV).