Two young people are riding side by side on trendy bikes. The weather is warm and nice. Then, a woman stretches her arms in front of her window, a beautiful sun is shining in the sky. We quickly switch from a happy face to another, young people smiling and enjoying a moment together. A can of soda is opened.
In a series of quick sequences, happiness is still shared between young people, with a direction that reminds us of teen-movies and music video. They are drinking sodas in wonderful places, cheering and laughing.
But at the very end a voice-over reveals that this is not an advertising for any soda brand. But a film entirely made from Getty Images’ contents, images and music included.
This professional campaign titled 'Soda, Sport, Travel' was published in France in April, 2017. It was created for the brand: Getty Images, by ad agency: La Chose. This Film medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted almost 7 years ago.
Advertising Agency: One Shot la chose group, Paris, France
Chief Creative Officer: Pascal Grégoire
Creative Directors: Ibrahim Seck, Nathalie Foratier
Art Director: Charlotte Duong
Copywriter: Mathurin Georges
Head of TV: Nicolas Buisset
Director: Jameen Tarlier
Production House: Das Ding
Strategic Planner: Justine Cavanié
Account Executive: Pierre-Jean Besson
Head of Communication / PR: Barka Zérouali