Mental Health Awareness Week

Social Media Children Addiction

School: Ahmed Ashraf

The effect of the Facebook algorithm on Children In Egypt

This show the effect of using Instagram a lot on children and watching fake people's lives

The bad effect of TikTok on children's brains because of these short videos with no end


This campaign talks about addiction but in a different way and also with different people.

We all let our children and little brothers and sisters using SOCIAL MEDIA for hours without knowing how it affects their brains and also their behavior. And we don't want to leave them to dive into the dark, so we are here now to knock on your door to do your duty and care about your family and children to build actual heroes for the future.

This campaign presents cliché words children say subconsciously when they use these social media platforms in EGYPT. And these cliché words show the actual effect on Egyptian people especially young people and children

This student campaign titled 'Social Media Children Addiction' was published in Egypt in August, 2022. It was created for the brand: Mental Health Awareness Week, by ad school: Ahmed Ashraf. This Content and Digital media campaign is related to the Education and Health industries and contains 5 media assets. It was submitted over 1 year ago by Creative Content Writer- Copywriter: Ahmed Ashraf Zalabia of Ma Mind.


Advertising Agency (School): Zala
Production Company: Ma Mind
Art Director: Ahmed Ashraf (Zalabia)
Copywriter: Ahmed Ashraf (Zalabia)
Photographer: Ron Lach


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