HP Hood


Agency: Hatch The Agency


Many people love cottage cheese, especially Hood’s brand of it. But for some reason they keep that love a secret. Hood wanted to bring excitement for their cottage cheese out into the open. To create an unapologetic celebration of Hood Cottage Cheese, we began with familiar CPG spot ingredients — food, actress, kitchen — then turned them upside down (in one case, literally) with TikTok-inspired optical illusions.

This professional campaign titled 'Magic' was published in United States in June, 2022. It was created for the brand: HP Hood, by ad agency: Hatch The Agency. This Content, Digital, and Film media campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Joe Krikava of HATCH The Agency.


Client: HP Hood
Agency: HATCH The Agency
ECD: Rick McHugh
CD: Joe Krikava
ACD: Doug Murphy
Production Company: Wanderlust Content
Producer: Eric D’Amario
Director: Adam Patch
DoP: Stacy Toyama
Editorial: Kelly Hansen

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