SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides.
The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.
This professional campaign titled 'Social Me' was published in Romania in January, 2019. It was created for the brand: KFC, . This Digital medium campaign is related to the Food industry and contains 9 media assets. It was submitted over 4 years ago.
Advertising Agency: McCann, Bucharest, Romania