Red Bull

Soapbox Race

Agency: Kastner & Partners


In an effort to get press about Red Bull Soapbox Race, we brought a little Red Bull Soapbox Race to the press. Over 70 local publications promoted the event. Over 115,000 spectators filled the streets of Downtown LA the day of the race.

This professional campaign titled 'Soapbox Race' was published in United States in August, 2011. It was created for the brand: Red Bull, by ad agency: Kastner & Partners. This Direct medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 12 years ago.


Advertising Agency: Kastner & Partners, USA
Chief Creative Officers: Tim Braybrooks
Executive Creative Directors: Tim Braybrooks
Art Directors: Jason Roberts
Copywriter: Annie Elliott
Production Company: Blackout Signs
Production Manager: Jenny Wu
Account Manager: Rena Banks Short


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