Weet-Bix has been part of South African households since 1929 and part of providing the nutrients to South Africans, to make them hardy. As the country's best-selling breakfast cereal, it may be the secret to our nation’s sporting successes, across various codes – especially in rugby. Or so we imagine, at least.
And with the Rugby World Cup underway, it’s only fitting that what fuels the nation (and, hopefully, South Africa's national rugby team) gives a shoutout to what the people are passionate about and proud of – the Springboks (as SA's rugby team is colloquially known).
*The print ad aired after South Africa's hard-fought opening win over Scotland at the RWC, and before they resoundingly beat Romania a week later.
This professional campaign titled 'So Good' was published on September 14, 2023. It was created for the brands: Bokomo and Weet-Bix, by ad agency: Machine_. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted 7 days ago by Executive Creative Director: Jabulani Sigege of Machine_.
Advertising Agency: Machine_, Cape Town, South Africa
Art Director: Riyaaz Freeman
Copywriter: Jabulani Sigege
Creative Group Head - Art: Roderick Laka
Executive Creative Director: Jabulani Sigege
DTP Manager: Mario Arrow
Senior Brand Manager: Wesley Morilly
Assistant Brand Manager: Angelo Kaywa
Account Director: Charanee Marimuthu