A ruined sneaker can ruin your day. To reintroduce Skechers to a new generation of fans, we decided to show people that Skechers is the shoe for the moments when you want to enjoy life to its fullest.
How? By creating pop-ups in selected music festivals across the country.
The sneakers? Free. The catch? You have to swap your shoes for the night.
This student campaign titled 'SneakerSwap' was published in United States in June, 2023. It was created for the brand: Skechers, by ad school: Miami Ad School. This Design, Digital, and Experiential media campaign is related to the Fashion and Music industries and contains 5 media assets. It was submitted 7 months ago.
Copywriter: Georgia Luquini
Art Director: Courtney Davis
Art Director: JD Henning