Snap the supply chain
Agency: Wunderman Thompson India
Studies show that human traffickers operate through sophisticated supply chains. Victims find themselves caught in a horrific journey, kicked on from handler to handler. A cruel passing game perfected by its perpetrators, making it almost impossible to find and rescue them. Most people are oblivious to the operations of human traffickers. More importantly, they are unaware that simple human intervention can help ‘snap the supply chain’ and lead to the rescue and rehabilitation of victims. This allows the cruel criminal industry to thrive unchecked.
To address this issue and raise awareness among the general public, Wunderman Thompson India has collaborated with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates trafficking survivors, to create ‘Snap The Supply Chain’, an outdoor poster campaign integrated with AR technology to captivate and engage with audiences, taking them along a journey of realisation, from problem to solution.
This professional campaign titled 'Snap the supply chain' was published in India in May, 2022. It was created for the brand: Sanlaap, by ad agency: Wunderman Thompson India. This Outdoor and Print media campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago.