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Until July 10th, the whole world will be flocking to France to be thrilled by football. Each day, hundrerds of thousands of people from dozens of different countries will celebrate the event, giving way to thousands of potential encounters. For AIDES, the message was immediate and obvious « blend together, safe together. »
By highlighting fraternity between people and countries, and celebrating all sexualities, AIDES stays true to its off-the-wall and provocative state of mind.
This NSFW professional campaign titled 'Make love' was published in France in June, 2016. It was created for the brand: Aides, by ad agency: TBWA. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 7 years ago.
Advertising Agency: TBWA\Paris, France
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Mirella Ghil
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Director : Olivier Mularski
Copywriter: David Philip
Art Buyer: Isabelle Jaubert
Print Producer: Laurence Collavini
Photographer: Eric Troaré
Body painter: Guido Daniele
Retouching studio: CHIC Paris