Agency: CrackerJack


With a very limited budget, the "itsUrcall" campaign and its story grabbed the attention of local and national media, including the Globe & Mail. A few months later, the Government of Alberta announced a law to ban cell phone use while driving, which will come into effect in 2011. This online video was produced to complement the itsUrcall stunt from earlier last year, and drive even more awareness before this law kicks in:

This professional campaign titled 'SMS' was published in Canada in January, 2011. It was created for the brand: itsUrcall, by ad agency: CrackerJack. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: CrackerJack, Calgary, Canada
Creative: Jack Adamson


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