Smoov Nigeria

Smoov Nigeria - Break the Bias

Agency: TBWA Worldwide


Women have been made to “subject” themselves and hide away their achievements for fear of being labelled, insecurities of their men, and other reasons. This idea spurs ALL women and girls on to be proud of what they have done and celebrate their uniqueness.

This professional campaign titled 'Smoov Nigeria - Break the Bias' was published in Nigeria in March, 2022. It was created for the brand: Smoov Nigeria, by ad agency: TBWA Worldwide. This Integrated medium campaign is related to the Soft Drinks industry and contains 4 media assets. It was submitted over 2 years ago by Creative: Israel of TBWA Concept.


Advertising Agency: TBWA Concept, Lagos, Nigeria
Managing Director: Kelechi Nwosu
Executive Creative Director: Ranti Atunwa
Deputy Creative Director: Israel Obatunde
Group Head: Chinwe Onuoha
Senior Art Director: Abiodun Osibajo
Senior Copywriter: Urenna Nwa-John
Creative Copywriter: Elizabeth Adaji


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