Smile ID
Description
Smile ID is a new version of Face ID that requires you to smile to unlock your phone, which we do on average 80 times a day.
Regularly smiling increases happiness as the brain releases serotonin and endorphins, and Apple's aim is to enhance daily life through its products. What if you had to smile to unlock your iPhone?
This student campaign titled 'Smile ID' was published on January 04, 2024. It was created for the brand: Apple, . This Digital, Integrated, and OOH Outdoor media campaign is related to the Electronic Devices, Electronics, Technology, and Health industries and contains 2 media assets. It was submitted over 1 year ago.
Credits
Art Director: Amanda Weber
Copywriter: Katherine Roddam
