Description
Students think vaping helps them study, but nicotine actually harms brain function. Our message is clear: Smart People Don’t Vape. We’re flipping the narrative and showing that real focus starts with a clear mind.
This student campaign titled 'Smart People Don't Vape' was published in United States in May, 2025. It was created for the brand: The Ad Council, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Health and Tobacco industries and contains 7 media assets. It was submitted 7 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Gabi Enriquez and Ruoxuan Xia
Copywriter: Lauren Luther
Instructor: Mel White
