Description
Who’s ever been forced to finish their milk… hands up 🙌
It’s a childhood trauma many of us share. That’s why Meiji understands the struggle—and wants to make milk something the new generation chooses to drink. Introducing Meiji pasteurized milk in two new flavours, now in a Japanese-style box that’s easy to open, close, and sip anytime—no pressure, no forcing.
This insight sparked a collaboration between our team at Wolf and Factory 01 to tell a story that taps into Gen Z’s desire for choice, control, and convenience.
This professional campaign titled 'SLIDING MOM' was published in Thailand in June, 2025. It was created for the brand: Meiji, by ad agency: Wolf BKK. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 23 days ago.
