Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst youth which was long overdue, and deliver our message in a moment that they won’t soon forget.
This professional campaign titled 'ŠKODA Jump Assist' was published in Hungary in July, 2017. It was created for the brand: Skoda, by ad agency: Café Communications. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Café Communications, Budapest, Hungary
Executive Creative Director: Zoltán Simon
Creative Director: Gábor Szűcs
Art Director: Viktor Szilágyi
Copywriter: Ádám Fürst
Illustrator: Gábor Oláh
Account Manager: Edina Egyházy
Client Account Director: Renáta Balogh