To communicate the science behind Korean cosmetics brand POND'S serum formulation, ZEE as the creative agency came up with a fun idea: "A secret from Korean laboratory unveiled by POND'S". With this concept, POND'S together with ZEE created a bright, refreshing and aesthetically-pleasing event space that features a giant serum bottle, an exhibition area reflecting POND'S brand story, and an experiential workshop area designed like an actual Korean skincare lab.
This was POND'S very first Exhibition/Workshop in Vietnam to showcase its 3D Glow Serum. The event was part of POND'S 2022 Influencer Campaign in Vietnam with ZEE.
This professional campaign titled 'Skincare lab-inspired event for serum product' was published in Vietnam in July, 2022. It was created for the brand: Pond's, by ad agency: ZEE Agency. This Design and Experiential media campaign is related to the Beauty industry and contains 8 media assets. It was submitted over 1 year ago.
Creative Agency: ZEE