Sip the Aam (mango)
Description
Sip the Aam (Mango) is a campaign for Frooti with two creatives
Creative 1 Idea:
The first creative beautifully captures the essence of Frooti by blending it seamlessly with nature. The bottles are depicted as mangoes hanging from a tree, symbolizing the freshness and authenticity of the mango flavor in every sip. The warm, golden hues and butterflies evoke a sense of summer nostalgia, reinforcing the tagline: "Mango season might go, but the craving stays." This creative emphasizes that Frooti keeps the taste of mango alive all year round, satisfying cravings beyond the mango season.
Creative 2 Idea:
The second creative takes a playful and bold approach, visually merging the Frooti bottle with a real mango, emphasizing its authentic taste. The tagline "Aam ki Bottle, Aam ke Jaisi" (A bottle of mango, just like a mango) cleverly conveys the message that Frooti delivers the true mango experience in every bottle. The vibrant orange and yellow color palette enhances the connection with the fruit, while the minimalistic yet engaging design appeals to a youthful and fun-loving audience.
This student campaign titled 'Sip the Aam (mango)' was published in India in January, 2025. It was created for the brand: Frooti, . This Design medium campaign is related to the Media industry and contains 2 media assets. It was submitted 15 days ago by Graphic Designer/Art Director: Koushik Lahiri.
Credits
Art Director: Koushik Lahiri
Copywriter: Koushik Lahiri