‘iQiyi’ Chinese streaming platform faces a huge obstacle in Thailand’s market due to the brand’s name itself is difficult to pronounce. Consumers then cannot recall the brand which leads to Thais tend to ignore ‘iQiyi’ So how can we educate consumers to pronounce the name as also to create an awareness to the brand.
This professional campaign titled 'Sing A Wrong The Song is Right' was published in Thailand in October, 2021. It was created for the brand: iQIYI, by ad agency: Yell Advertising. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 8 months ago by YELL.
Advertising Agency: Yell Advertising, Bangkok, Thailand
Account Director: Pannida Intanapichit
Senior Account Executive: Pratarnporn Numphud
Strategic Planner: Parichaya Mahakkapong
Creative Group Head: Kavin Viasuwan
Art Director: Sansanee Torsirikul
Copywriter: Piriya Sirirungamorn
Agency Producer: Thanutjutha Ratchatavorn / Gamonbunya Yodcoo