Brief: Create attention and interest about MIELEs latest washing machine, Miele W 1754, with extra silent washing programme.
Solution: Based on the insight that washing clothes during night time can be very disturbing, we created an ad to emphasize that fact. The clothes became a moon.
This professional campaign titled 'Silent night' was published in Sweden in February, 2010. It was created for the brand: Miele, by ad agency: Jung von Matt. This Print medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Gustafsson
Copywriter: Petter Dixelius