Non-profit People Like Us is launching "Signatures for Signatures"; a campaign encouraging UK professionals to donate space in their email signatures in order to include a petition link. The petition asks the government to introduce mandatory ethnicity pay gap reporting, and by encouraging workers to display it prominently in their signatures, the project hopes to spread the word amongst professionals; those who are affected by the ethnicity pay gap, and their peers. It was created in partnership with creative agency, Worth Your While.
This professional campaign titled 'Signatures for Signatures' was published in United Kingdom in March, 2023. It was created for the brand: People Like Us, by ad agency: Worth Your While. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 12 months ago.
Advertising Agency: Worth Your While
Creative Director: Tim Pashen
Creative Director: Lukas Lund
Creative: Jakob Hulström
Creative: Malou Ruotsalainen
Art Director: Alexander Winge Leisner
Chief Executive Officer: Morten Ingemann
Client: Darain Faraz
Client: Sheeraz Gulsher
Digital production: Wayne Fick