As a follow up to the award-winning Signal For Help campaign, the Canadian Women's Foundation has once again partnered with Toronto-based creative agency Juniper Park\TBWA for another PSA, this time focusing on the responders.
The campaign invites responders to text 540 540, creatively using the numbers based on the viral hand signal. In the video, responders are pledging their intention to become better responders to the Signal For Help, while video projections symbolize the domestic violence they may have been a witness to. It then unveils the number to text to learn how to best respond.
This professional campaign titled 'Signal For Help Responders' was published in Canada in November, 2021. It was created for the brand: Canadian Women's Foundation, by ad agency: Juniper Park\TBWA. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 12 months ago by Snr Communications Manager: Savanah of Juniper Park\TBWA.
Advertising Agency: Juniper Park\TBWA, Toronto, Canada