Description
Every year, around 18 million woman in undeveloped countries, die due to lack of access to the right medical care. So, in order to raise awareness to this issue, we decided to turn to the world's most dependable woman -Siri- and make her become a symbol of the fight for equal medical care for women.
This student campaign titled 'SickSiri' was published in Brazil in May, 2018. It was created for the brand: UN Women, by ad school: Escola Cuca. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.
Credits
Advertising Agency: Escola Cuca, Brazil
Art Director: José Chatimsky
Copywriter: Ruben de Barros
