Branding: Shob Baladi
School: MSA University
cans packaging
poster (1)/ Matcha Karkadeh
poster (2) / Taro Erq Sous
poster (3)/ Sobya Boba Latte
poster (4) / Asab Latte
Menu
Menu
Brochure
Brochure
Booth
Billboard
paper Bag (Elective)
Food box
workers badge
transparent cup
Mug +Box
Stand
table tent
tumbler cup
outside Pack
Matcha Karkadeh Promotional video Reel
Taro Erq Sous Promotional video Reel
Description
“Shob Baladi” breaches the barrier of division between different cultural and social groups using their product lines made with both the traditional Egyptian beverages and the trending ones that most people purchase nowadays , however with a healthy twist and way less added sugars as well as more modern packaging to appeal to Gen z. It acts as a healthy alternative to unhealthy beverages sold on the market.
This student campaign titled 'Branding: Shob Baladi' was published in Egypt in July, 2026. It was created by ad school: MSA University. This Design, Digital, and Experiential media campaign is related to the Agency Self-Promo, Drinks (Non Alcoholic), and Media industries and contains 23 media assets. It was submitted 5 days ago by Maryam Samy .
Credits
Student: Maryam Samy Heriba
University: October University for Modern Sciences & Arts
Unit supervisors:
Assistant lecturer Dr. Rania Ezzat Amin
T.A Arwa yasser
T.A Raneem el maghraby
T.A cathrine shoukry
