Description
Shifting Threats offers an epic look at a world filled with hidden, barely definable threats - the “un” threats—unpredictable, unimaginable, unseeable, undeclared - from enemies who originate from every direction and in any clime and place. It communicates the need for a Gen Z audience to become a part of this fight, by joining the Marines to adapt and overcome a myriad of threats to allow the American people to build a better future together.
“Gen Z is known for being vocal and active when it comes to political and social justice issues. This campaign is a rally for this generation to do their part and take charge of the future by protecting our nation,” said Alan Whitley, creative director at Wunderman Thompson Atlanta.
The work is packed with VFX action. Directed by Murray Butler from Framestone Pictures and shot by Jeff Cronenweth (cinematographer best known for Gone Girl, Girl With the Dragon Tattoo and The Social Network), the spot focuses on the adaptable problem-solving ability of Marines, who employ many of the Corps’ leading warfighting platforms to win each battle. The spot also features a brand-new musical score composed by Andrew Christie, produced by world-renowned music composer Hans Zimmer (known for his scores in Gladiator, Rain Man, Pearl Harbor, and most recently, Dune), and performed by musicians of the 1st Marine Division Band. As in all Marine Corps commercials, “Shifting Threats” features real Marines. This campaign was filmed at MCAS Yuma, AZ supported by VMX-1 as well as Camp Schwab, MCAS Futenma, and Kin Blue Beach, which is a satellite training location of Camp Schwab, all on Okinawa, Japan supported by III MEF.
“Shifting Threats” is an integrated digital campaign spanning organic and paid social channels, banners, print, website, and audio, with a :60spot for cinema and broadcast at the heart of the campaign.
This professional campaign titled 'Shifting Threats' was published in United States in October, 2022. It was created for the brand: United States Marine Corps, by ad agency: Wunderman Thompson Atlanta. This Digital and Integrated media campaign is related to the Military industry and contains 4 media assets. It was submitted over 1 year ago by Marketing Manager: Lindsey Legat of Wunderman Thompson.
Credits
Client Name: The United States Marine Corps
Brand: USMC/Marine Corps Recruiting Command
Campaign Title: Shifting Threats
Agency: Wunderman Thompson
Region/Office: Atlanta
Launch Date: October 28, 2022
Global Chief Creative Officer: Bas Korsten
Executive Creative Director: Jared Kozel
Group Creative Director: Alan Whitley
Executive Producer: Jane Jacobsen
Associate Creative Director(s):
• Associate Creative Director/ Art Director: Diogo Mendonca
• Associate Creative Director/Copywriter: Matt Covington
• Associate Creative Director/ Art Director: Haley Kochersperger
Senior Content Creator: Gregory Boyd
Photographer: Pat Molnar
Producers:
Production Company & City: Framestore, NY
Director: Murray Butler
Executive Producer (Production Co): Jen Seigel
Line Producer: Laura Morris
Director Of Photography: Jeff Cronenweth
Post-Production & City: London, UK & New York, NY
Editorial Company & City: Whitehouse Post, London UK
Editor: Adam Rudd
Production Service Company: Framestore
Music Company: Bleeding Fingers
Music Producer: Hans Zimmer
Composer: Andrew Christie
Score Producer: Russell Emmanuel
Sound Designer: Casey Genton
Sound Studio: Formosa, Santa Monica CA
Visual Effects Company & City: Framestore, NY
Visual Effects Executive Producer: Nick Fraser
Client Credits:
Marine Corps Recruiting Command
Account Service Credits:
Executive Director, Account: Sean McNeeley
Business Director: Robin Matthews
Account Supervisor: Aparna Joshi
Strategy Credits:
Group Strategy Director: Carla Molette-Ogden, Ph.D.
Executive Director, Experience Strategy: Sunni Thompson
Associate Director, Communications Planning: Amanda Foderero
Experience Strategy Director: Holly Hefner
Associate Director, Project Management: Keith Newberry
Additional Credits:
Experience Strategy Manager, Social: Lauren Boots
Associate Design Director: Ty Gunn
Copywriter: Caroline Lancaster
Senior Designer: Rachel Splinter
Junior Designer: Natasha Rodgers
Copywriter: Alissa Funk
Copywriter: Lauren Cesar
Senior Strategist: Lauren Hill
Account Coordinator: Tiesha Brayboy
Project Manager: KC Smith
Producer: Gregory Lane
Business Affairs: Gabriela Marcone
Senior Production Artist: Clint Bonner
Executive Producer, Print: Buffy Torres
Content Strategist: Arin Desai
Post Production Supervisor: Michael Antoine
