In a Year of Celebrating SG Women as designated by the Ministry of Social and Family Development, BBH Singapore has joined hands with gender advocacy group AWARE to celebrate and honour admirable Singapore women by turning them into literal 'social' icons on social media.
The campaign #ShesAnIcon will see the two organisations collaborating with locally-based women illustrators to launch a series of online GIF stickers that seek to elevate Singapore women role models.
The women icons who will be featured as part of this campaign include Farzana Abdul Razak who has triumphed over a plane crash tragedy and gone on to live her life to the fullest, Jeanette Aw who has made a mark in the male dominated film making industry, Kanwaljit Soin who was Singapore’s first female nominated Member of Parliament, Alemay Fernandez who is the only Asian singer to have performed with 3 of the top Jazz Orchestras in the world and the Singapore Women Everest Team who pushed themselves through the toughest physical conditions to make it to the top of the world. Each illustration will feature an inspirational phrase or quote spotlighting the achievements of each icon.
The campaign is inspired by a research conducted by BBH Singapore that revealed that only one in ten Singapore women have a Singapore woman icon.
This professional campaign titled '#ShesAnIcon' was published in Singapore in March, 2021. It was created for the brand: AWARE, by ad agency: BBH. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted about 2 years ago.
Advertising Agency: BBH Singapore