Shelf Awareness

Breast health is a priority, not a pause. This Breast Cancer Awareness Month, the "Shelf Awareness" campaign by Soukhyada Hospitals highlights the importance of regular self-exams for early detection. The visuals feature women’s hands lifting lids off teapots and jars that have been sitting on the shelf for too long, symbolizing the need to inspect and open up—just like performing a self-exam.

These everyday objects take on new significance, resembling breast shapes and reinforcing the essential message of checking for signs of breast cancer. By encouraging regular self-checks, the campaign aims to increase awareness, promote proactive behavior, and ultimately save lives through early detection.

Let’s be proactive about breast health because awareness today leads to a healthier tomorrow. Don't shelf, check yourself!