Statistics have repeatedly illustrated that women are apprehensive when it comes to money matters and there is a need to improve their financial access and inclusion. The world of finances can get overwhelming and the campaign is conceived with the aim of increasing their financial understanding, and ultimately, their financial inclusion. With Kotak Silk, a savings account that is specifically designed to meet all the banking needs of the modern India woman, International Women’s Day was the perfect opportunity to leverage this product and build a community of women who wish to navigate through this seemingly complex world.
This professional campaign titled '#SheIsTheChange' was published in India in March, 2021. It was created for the brand: Kotak Mahindra Bank, by ad agency: Tonic Worldwide. This Integrated medium campaign is related to the Finance industry and contains 4 media assets. It was submitted over 1 year ago.
Advertising Agency: Tonic Worldwide India