Description
Women notice everything.
A stain on the couch. A scratch on the table. A crumb on the carpet.
This instinct "of seeing what others miss" inspired our message:
“You notice the small details before anyone else — notice this too.”
Because just like the tiny things they catch every day, breast cancer often starts small — hidden, silent, and easy to miss. And just like everything else they care about, their health deserves that same sharp attention.
This campaign draws a parallel between a woman’s natural eye for detail and the importance of early breast cancer detection. The sooner it’s noticed, the easier it is to fight.
This professional campaign titled 'You See What Others Miss. Don’t Miss This.' was published in Iraq in October, 2024. It was created for the brand: Saj Alreef, by ad agency: Brodmann. This Content, Design, and Digital media campaign is related to the Food industry and contains 3 media assets. It was submitted 6 days ago.
Credits
Communication Agency: Brodmann
Concept Development: Talib Jaafar
Account Management: Maryam Aziz
