Sharidiyar Sathi-Your Pujo Partner
Description
The main goal of this film was to build awareness around an offline activation by an indian micromobility brand, Rapido. Durga Puja is the biggest festival for the Bengali community in and outside of West Bengal. People go pandal-hopping to experience the excitement and the spirit of Durga Puja. But they must wait in long lines before they enter the pandals due to long queues.
Rapido thought of cutting down the line by creating a fast-forward counter for Rapido customers. Our film was supposed to create awareness in a quirky and fun way that resonates with the community without being too stereotypical or exaggerating.
Enter “Sharodiyar Sathi Rapido”
Durga Puja for a Bengali means a lot of things; it is the food, the excitement, shopping, friendships, and so on. But when it comes to picking up one thing that makes Durga Puja extra special for Bengalis; it is the right partner to share the fun with.
So, that’s what we did. We showed the perfect Puja partnership between Bengalis and Rapido with our “Sharodiyar Sathi Rapido” film.
This professional campaign titled 'Sharordiyar Sathi' was published in India in March, 2026. It was created for the brand: Rapido, by ad agency: Two One Two Marketing Studios. This Digital medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 13 days ago.
Credits
Two One Two Marketing Studio Pvt Ltd, Bengaluru, India
Creative Director: Sarita Raghuvanshi
Copywriter: Jayatri Chatterjee
Director & DOP: Shubodeep Dan
