Sharks are scary, but beach waste is scarier!

Agency: Repindia


Canon continues to build on the philosophy of “Kyosei” meaning “living and working together for a common good” and thus taking initiatives to effectively bring about a social change by leveraging its social presence to talk about the key issues existing in our environment.

This “ National Beach Day '' we decided to take a deep dive, quite literally, into the real horror that people tend to miss out on, “waste” and the harm it brings to the environment & society at large. Urging the audience to be mindful of their actions and think rationally through crisp communication.

Following the concept and focusing on the fact, while people tend to be scared of Sharks and being bit by one, the horror on a beach is not just that! It’s the beach waste that we quite forgetfully litter that adds upon the destruction of our Planet and its natural beauty. According to the statistics, beach waste, especially plastic, kills over a million marine animals, whereas shark attacks are not as common as one might think.

Hence, “Sharks are scary, but beach waste is scarier”

Through this creative articulation, we urge the people to make an effort and not pollute our beaches keeping them clean and the ocean safer.

This professional campaign titled 'Sharks are scary, but beach waste is scarier!' was published in India in August, 2022. It was created for the brand: Canon, by ad agency: Repindia. This Digital medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 1 year ago.


Advertising Agency: RepIndia, Delhi, India
Account Management: Ipista Kuthiala, Harshit Gupta, Anupanshi Das and Aana Sinha
Art: Manjeet Singh, Aditya Verma and Ishaan Chatterjee
Copy Team: Supriyo Mukhrjee, Vishu Tyagi and Harsh Kaushik


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