To recreate the uncontainable wetness that happens in the waterpark, ads for Splashdown Park were placed between fake, water damaged ads to make it look like Splashdown soaked other advertisers.
This professional campaign titled 'Shaky mom, Shaky boy, Shaky dad, Collateral Damage' was published in Canada in July, 2014. It was created for the brand: Splashdown Waterpark, by ad agency: Rethink. This Print medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted over 8 years ago.
Advertising Agency: Rethink Canada
Creative Directors: Ian Grais, Chris Staples, Nicolas Quintal
Art Director: Leia Rogers
Copywriter: Bob Simpson
Account Services: Rachael Sawer, Marjo Durand
Print Producer: Scott Russell
Photographer: Hans Sipma
Studio Artist: Jonathon Cesar