KNOCK x Dutch Mill SoGhurt "Shake It to Win It" CASE FILM
Description
Nobody gets excited about a free sample. Give people a leaderboard, though, and they'll fight for one.
KNOCK turned more than 500 Dutch Mill vending machines across Thailand into a game. Shoppers scanned a QR code on the machine and shook their phone to hit a target count to win a free Soghurt. Then they saw where they ranked against players nationwide in real time.
The insight came from the claw machine. The same person who ignores a free handout will happily spend more on a claw machine than the toy is worth. Effort turns a product into a prize.
Results: 30,809 players, 137,524 plays (4.46 per player) and 30,653 samples claimed with zero promoters on the ground.
Shortlisted at The Drum Awards Festival 2026 – Experiential: Creative Use of Budget, and Retail Experience / Shopper Activation.
This professional campaign titled 'Shake It to Win It' was published in Thailand in June, 2026. It was created for the brand: Dutch Mill Group, by ad agency: KNOCK Consulting. This Experiential medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted about 2 hours ago.
Credits
Advertising Agency: KNOCK Consulting, Bangkok, Thailand
Co-Founder & Chief Strategy Officer: Thanachai Jirathawatchai
Co-Founder & Chief Client Officer: Pattamon Thairungroj
Account Manager: Supasuta Winthai
Account Executive: Lalitphat Chantajitprecha
Senior Art Director: Patima Kansomjit
Copywriter: Punnapa Reewason
Senior Graphic Designer: Anunya Sonjai
Game Development: Monster Dev, Bangkok, Thailand
Programmer: Bird Pongsatorn
Client: Dutch Mill
Marketing Manager: Warin Kongwittayakom
