50 Swiss francs save a person’s sight who is blind because of cataracts. To dramatize emotionally what a 50-franc-bill can do, we created 50-franc-bills that showed faces in their shadows, when light shone on them. Altogether, 78 different faces of real patients were crafted. Our message: “Bring a person back from the dark. With 50 francs, you can cure a patient of cataracts.”
This professional campaign titled 'Shadow Faces' was published in Switzerland in August, 2012. It was created for the brand: Christoffel Blindenmission, by ad agency: BBDO. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Art Directors: Valentin Cheli, Paul Labun
Copywriter: Wolfgang Bark